#6: Foodlama
your smart assistant for dietary management.
Food is a crucial part of our lives. Sustenance aside, there’s a joy that comes with eating food and sharing that experience with your loved ones. There's also the cultural aspect of food which allows you to connect with your roots and ancestors through recipes concocted and enjoyed long before your existence.
It’s unexpected that something so amazing could also be a source of frustration, yet that is the reality of many adults today. Eating the food is fun, but everything that comes before that is challenging to many. Especially grocery shopping, ugh. Apart from my quarterly therapeutic trips to Costco, I avoid doing grocery runs as much as possible. Why can’t my fridge just refill itself? Amazon might be on to something with their smart fridge, but I digress.
Food management is arduous for a single person like me; I can’t imagine the plight of families with different food preferences and sensitivities. In families like that, doing groceries can be tricky. The person responsible for groceries would have to mentally take note of food preferences and read the labels to ensure everyone’s needs are considered. That sounds like an absolute pain.
The good news is that this is one of the problems today’s featured product solves. We’re still on the theme of products built by Africans in the diaspora. So, let’s get to it.
Product Profile
Name: Foodlama
Website: https://heyfoodlama.com/
Countries Served: UK for now
Product Area: Food-Tech
Pricing: Free
Founders: Damilare Ogunleye [CEO], Santiago Schmitt
Company Funding Stage: Pre-Seed
Year Founded: 2020
In their own words:
FoodLama is a browser extension that helps you easily find food that matches your preferences when shopping for groceries online. FoodLama does the ingredient checks while shopping, so you can quickly discover food that you can eat. Go grocery shopping, not on a research spree. FoodLama does all the ingredient checks, so you don’t have to.
Foodlama allows you to:
Shop with a personalised food profile: You can set custom food profiles for multiple individuals.
Discover new products and alternatives: You get food recommendations and be safely guided to the food that fits your lifestyle anywhere you shop.
Save time and enjoy carefree shopping: You no longer have to read long, complicated food labels. Foodlama does the hard work for you.
What people are saying about Foodlama:
Foodlama in the News:
Bowing out:
Especially for people with strict dietary restrictions and numerous food allergies, Foodlama makes shopping for groceries easier. They make it so you can get your groceries without studying the ingredient list.
They’re solving a significant problem, and I can’t wait for them to expand to North American stores. As someone who is picky and loves trying new products, I genuinely can’t wait to use this product 🥺
If you like what you’ve seen so far, you can check Foodlama out for yourself here.
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That’s it for this issue! I hope you found it enlightening.
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See you in the next issue.
Yours in Product Discovery,
Dumss
I love Foodlama! I just had a podcast with one of the co-founders, Damilare. Top guy! https://anchor.fm/the-grinders-table/episodes/Building-in-uncertainty-with-Damilare-Ogunleye-e1novv5